Discover How You can unlock your full potential and transform your life!
6-WEEK Lionheart Men's CHALLENGE:
Join Our Exclusive 6-Week Online Challenge Designed To Elevate Your Body, Mind, & Spirit - A Transformative Journey Unlike Any Other.
Every felt like you are capable of More? You're not alone. Our challenge is designed to help you break barriers, with a unique blend of physical training, mental resilience building, and spiritual growth. And the best part? You're not doing it alone.
Your transformation begins April 6th
Discover YOUR Body’s Unique Metabolic Needs
Develop a Fit, Healthy & Muscular Body at Any Age
Build Unstoppable Mental, Emotional, & spiritual Resilience
“Lionheart was something that I needed on so many levels. For one, the workouts were for every level but different because I was surrounded by other men just trying to improve. That carried over to the recovery time from the training and into more conversation, allowing each of us to open up as much as we wanted, or needed to, to learn who we are as men and brothers. Coach Calvin did an excellent job coaching and facilitating growth both physically and spiritually. It's not every day that men have a place to do this kind of work on themselves, but I am thankful for the Lionheart Men's Challenge and all it brought to the table. The accountability, the friendship, the challenge were all worth it. ”
- Jared Brown, Worship Leader/Minister
Ever wondered what it’s like to be the most powerful man in the room?
If you ask any man on the street, 1 in 4 would tell you they don’t feel like they’re living up to their full potential in their personal and professional lives.
72% of men say they either don't know or they aren't actively pursuing their purpose. This leads to stress, anxiety, overwhelm and depression.
And that despite making one fruitless attempt after another to get in shape, improve their mental and emotional well-being, and sacrificing their own needs to achieve success…
They feel like they’re falling short.
The reality is that in today’s fast-paced world, it’s difficult to prioritize your health, wellness, and fitness when there are so many demands on your time and energy.
You might feel overwhelmed by the challenges of work, relationships, and other responsibilities…
“How did he manage to achieve all of that?”
The thing is, when you neglect your wellbeing in the name of success, it affects every aspect of your life.
You feel run-down and stressed
You lack the energy and confidence to pursue your passions and achieve your goals, and like most men...
You end up plagued by feelings of inadequacy and a nagging sense that you're not living up to your potential.
The good news is,
the opposite is true, too.
When you make your health & fitness first, everything else falls into place, and being the hero you want to be feels effortless. Things like…
A man who makes strength & fitness a foundation, he can dominate physically, mentally, spiritually, emotionally, and financially in business and life.
A strong lean muscular body that holds up over time
More energy to give to the things and people you love
Getting better quality sleep
Higher testosterone levels
Improved memory and focus
Smoother digestion and balanced blood sugar levels
Becoming more attractive
A more resilient mental and emotional state
The preventative measures to stave off heart disease, obesity, strokes, and diseases that can cut our legacy short
And That’s Where The 6-Week Lionheart Men's Challenge Comes In...
The 6-Week Lionheart Men's Challenge is designed to help you overcome the challenges that have held you back in the past, and give you the tools, skills, and support you need to take control of your mind, body, Spirit, and life.
"The wicked flee though no one pursues, but the righteous are as bold as a lion."
~Proverbs 28:1
Over 6 weeks, you’ll follow a proven roadmap to unleash the roaring lion with in you without sacrificing your work, family, or social life:
Everything is mapped out for you so all you have to do is show up, follow the instructions, and put in the work…
And if you can do that for just 6 weeks?
You'll be able to take control of your mind, body, and life, and achieve the results you might have never thought possible using our signature Lionheart "M4 Mastery Method" system.
Here are just some of the results men are achieving with this holistic approach
And some video Testimonials from recent Graduates...
The 6-Week Men’s Lionheart Men's Challenge is not your typical fitness program…
You’ll gain a comprehensive understanding of what it takes to achieve optimal health and wellness, both physically and mentally
You’ll develop practical skills and habits to improve your overall fitness and reduce stress levels, leading to a more energized and confident you
Our expert-led program is tailored specifically to men’s needs and is designed to provide the necessary support and motivation to help you stick to your goals and achieve lasting results!
LIVE Coaching from your #ExcuseKiller Mentor and Coach Calvin "Go Hard" Richard, where we breakthrough limiting beliefs and any obstacle that you face because no Hero is left behind...if you show up.
Give us just 6 weeks and we’ll help you master the proven framework the healthiest, fittest, and most powerful men use to stay at the top of their game despite busy schedules, stress, and the demands of daily life…no matter your fitness level or starting point.
Why should you listen to me?
Over my 25+ year-career working with men in leadership, mindset performance, sports medicine, and strength & fitness, I know the biggest challenge you’re facing isn’t just knowing what to eat or what workout to do next…
It’s also the feeling like you’re too busy, too out of shape, too old, or too [fill in the blank with your favorite excuse] to get started now, and all the other commitments that stand in the way of learning how to do this right.
But I also know this approach WORKS because the men in our community continue to arrive on the other side of this challenge happier, healthier, more confident and more balanced in EVERY area of their lives.
I challenge you to put your fitness first and watch all other areas of your life fall into formation.
Health truly is wealth!
You are a Lionhearted Leader.
It's time you stepped into your most courageous and confident self imaginable!
Having access to this proven framework PLUS daily accountability over the next 6 weeks will allow you to:
Clearly define your goals and create a roadmap for success
Learn the best nutrition and exercise strategies tailored not only specifically for men, but for YOUR unique metabolic needs – without feeling deprived
Develop a powerful mindset that drives you towards success and motivates you to maintain healthy habits #mindsetmattersmost
Overcome obstacles and beat self-sabotaging behaviors that are holding you back
Transform your body and develop confidence in your ability to control your own life
Lock arms with like-minded men in leadership who commit to being his brothers keeper and encourage each other to win mightily.
And, create a lasting impact on your overall health, strength, and wellness that will serve you and those you love for years to come
Just imagine 6 weeks from now, feeling confident in your own skin, with energy to spare, and a clear mind to win each and every day with ease.
- No more feeling self-conscious or hiding behind baggy clothes…
- No more restless nights and daily exhaustion…
- No more second-guessing your worth and capabilities…
- No more wasting time and energy on ineffective diets and fitness routines.
Because here's the truth…
You’re already the warrior you want to be, with untapped potential just waiting to be unleashed. By unlocking your full potential — starting with your health and wellbeing — you'll be able to live life to the fullest, be the best version of yourself, and achieve your biggest dreams.
Here’s a look at everything included in your 6-Week Lionheart Challenge:
CHALLENGE SUCCESS MANUAL
Packed with practical tips, strategies, and step-by-step instructions, this 50-page manual answers all your questions about how the More Than Conquerors Challenge works and gives you the “cheat codes” to optimizing your nutrition, sleep, hormones, workouts, and mental wellbeing via macros, carb cycling, smart caffeine use, and more.
CARB CYCLING GUIDE
Carb cycling is the real MVP of the More Than Conquerors Men's Challenge — it's NOT a fad diet, doesn't restrict entire food groups (i.e. Keto, low-carb), or worse, it's not a cleanse or detox with insane calorie limitations. Instead, it’s a sustainable eating lifestyle that flat-out works and gets life-changing results. You'll be able to easily personalize your plan to hit your goals and learn how to fuel properly for workouts.
MACRO CALCULATOR + MEAL PLANNING WORKSHEET
CARB CYCLING SAMPLE MEAL PLAN
MEAL PREP MASTERCLASS & VIDEO TRAINING
You'll learn EXACTLY how to meal prep your way to success! These videos will walk you through how to meal prep step-by-step, so you can save time, eat healthy, and achieve your More Than Conquerors Men's Challenge goals without stress. The skills you will learn in this training will last a lifetime.
MTC HERO WORKOUTS
MTC HERO COACHING & ACCOUNTABILITY
Plus, when you join today, you’ll ALSO receive these EXCLUSIVE bonuses:
THE Lionheart PURPOSE WORKSHEET
Lionheart QUICKSTART CHECKLIST
Prep is everything in your More Than Conqueror Men's Challenge! This simple checklist gives you a quick list of everything you'll need to set yourself up for success. Just follow along one by one, and you'll be way ahead of the game!
MEASUREMENTS / BEFORE & AFTERS
Access to Verus Fit Transformation Lab (Local Guys)
For my local guys who are in the Highland Lakes Area, you will have access to Team Personal Training Sessions at Verus Fit Transformation Lab. Some restrictions may apply.
That’s a total value of more than $3,206
Because of that insane value, I’d normally offer this challenge at $1,297.
I don't believe it's by chance that you made it this far on this page. I believe in divine timing! I want to remove any barriers you might have to invest in yourself and give you an unfair advantage to conquer all vital areas of your life. I want to make this a no-brainer and accessible to as many real men as possible.
You can start the 6-Week lionheart Challenge for just
One-time payment of
$1,297 $597
OR
6 WEEKLY PAYMENTS OF
$219 $99
The 6-Week Lionheart Men's Challenge is backed by A 100% satisfaction guarantee.
I’m so confident you’re going to achieve and KEEP the results you want from this challenge that if you show up, do the work, and don’t see results like hundreds of other clients have in 6 weeks…
I’ll give you a full refund. I want this to be an easy YES, because you deserve it!
This challenge is for you if…
You're ready to take ownership of your life (mind, body, & soul) to become the architect of a life by design and not be default.
You're ready to invest time and effort into improving your overall health and wellbeing
You're looking for a structured program to help guide and motivate you in your fitness and self-mastery journey
You believe that health is wealth and want to be a better steward of your body to make a lasting change for the better
You're open to trying new exercises, nutrition strategies, and wellness practices
You're committed to making a positive impact on your life and the lives of those around you
This challenge is not for you if…
You wine, complain, are full of excuses and are willing to fight to keep your limiting beliefs.
You already got it all figured out and are not coachable or teachable
You play the victim in life and take great comfort in blaming others
You are not a team player and aren't committed to show up as your best self to contribute to other men who are walking alongside you.
You're not willing to reach out and communicate with your coaches if and when you face opposition. Many men isolate and blame vs engage in uncomfortable conversations
“I have completed several of Coach Calvin's programs, with varying degrees of depth and goals targeting specific areas of my life. The Lionheart Challenge program was my first experience working with other men as a group, working through insecurities, growing in faith, becoming better leaders in business, community, and family. Even in a group setting, Coach Calvin has the ability to zone in on what you need as though he's 1-on-1 with you. Investing myself in this program built a solid foundation for my growth!”
- Michael Bolyer, Entrepreneur/Electrician
Save your spot now for just...
One-time payment of
$1,297 $597
OR
6 WEEKLY PAYMENTS OF
$219 $99
Meet Calvin "Go Hard" Richard
Coach Calvin is a Peak Performance Coach who helps purpose-driven businessmen and faith leaders eliminate useless suffering.
For over 25 years, He has extensive experience in sports medicine, strength & conditioning, fitness, ministry, mindset, and human behavior.
Coach Calvin's calling is to encourage & empower men to achieve the GREATNESS that God has placed within them according to their gifts, callings, and talents.
Go Hard is a lifestyle of playing life full out, minimizing regrets, and choosing JOY & fulfillment.
#AbolishWeakness
Have questions about the 6-Week Lionheart Challenge?
What's Different About The 6-Week Lionheart Challenge?
In a nutshell: EVERYTHING! Unlike most challenges that burn you out on your nutrition and workouts so you're counting down the days until the challenge ends... this challenge is designed to stick. In other words, this program is about laying a rock solid foundation for lifelong physical, mental, and emotional health rather than hitting a short-term goal you can't sustain. We'll dive into stress management, connecting with your purpose, and taking better care of your relationships by taking better care of yourself... and also how to stay on track no matter what life throws at you. If you're looking for a "reset" button, this is it.
What Is The Time Commitment?
Everything in this program is designed to maximize your results in a minimal amount of time over the span of 6 weeks. That said, expect to spend a few hours each week each day putting in the work.
The goal of this challenge isn't to add more complications to your life, but to streamline your life for flow, joy, and productivity.
Participants will train from home or their own gym with 2-5 short rigorous workouts.
We will have our Life Leadership sessions via Zoom each week. This is where we do some deep work in a private community of men.
Participants will have super short lessons delivered to them via our MyCoach app to help keep them on track and locked in.
Participants will also have short accountability check-ins withing the MyCoach app.
Local participants will have access to Team Personal Training Sessions at Verus Fit Transformation Lab.
What is Carb Cycling?
The short answer: you can have pizza, burgers, bread, & beer and still lose weight!
The long answer: alternating high-carb & low-carb days makes results happen faster, easier, and stick around longer.
When you’re continually depleting your body’s glycogen stores on no-carb or low-carb diets, your metabolism slows down, you experience low energy, and muscle starts wasting away.
Instead, carb cycling not only keeps you sane because you can still eat bread, pasta, rice, and enjoy an ice-cold beer from time to time…
But working high-carb days into your diet also pushes carbohydrates into the body, which helps burn more fat and protect your muscle while you’re in a calorie deficit.
What Happens After I Sign Up?
Once you sign-up you'll be added to our private in-app More Than Conquerors Community. Sunday is when your first lessons will be delivered in the app. Sunday's lessons will have the most information because we want you to have the best start built on a firm foundation.
The best way to get your questions answered will be to ask in the Community. This is your first line of attack as we depend on the power of a Collaborative Coaching Culture. Your questions are typically the same as another brother's. Let's learn, solve problems and overcome together. If it truly is a private question, you can private message Coach Calvin inside of the app.
Do I Have To Be In Good Shape Already To Keep Up With The Workouts?
No! We have multiple workout options to meet you where you're at. It doesn't matter if you're just starting out or if you have been working out for years, this program is for YOU.
Will I Need To Buy Supplements?
No sir! Coach Calvin will recommend certain supplements that can help accelerate the desired transformation results, but this is totally optional.
Are Results Guaranteed?
Yes. In fact, we're so confident you'll get results from this program, that if you're not convinced within the first 14 DAYS of purchasing this program, we'll issue a refund, no questions asked.
Here's why: Carb cycling is proven to be an effective approach for building muscle, losing fat, and supporting healthier energy levels. And when it's combined with a whole new mindset, 24/7 accountability, a strong purpose, and short, effective workouts? You're guaranteed to hit your goals. If not, we'll return 100% of your investment back to you. I'm taking all the risk!